Production for Graphic Designers

A. Pipes,  Production for Graphic Designers,  2006 : For courses in graphic design, communication design, typography, printing, print technology, and web design. Now in its fourth edition, this text covers the most up-to-date technological advances in graphics and print production, fully explaining all the standard prepress and printing processes, including detailed coverage of the latest digital direct-to-plate offset and small-run on-demand color printing. Production for Graphic Designers gives clear and concisely written advice on preparing artwork for printers, examines the creative potential of typography in a digital environment, and provides comprehensive coverage of working with illustrations, layout and proofing in both computerized and conventional workflows.Box stories on e-books, preflight checking, color management, and future print technologies.~Introduces students to important new topics and potential markets that are expanding the field of print and web production. Hot Tips and Cool Tricks boxes. ~Provides students with expert practical advice on common problems. Trailblazers spreads-Showcase the work of outstanding designers. ~Motivates students by presenting them with the works of both pioneering and contemporary designers.