New Strategic Thinking

Autor:: Robert
Wydawnictwo:: McGraw-Hill
Liczba stron:: 352
ISBN-13/EAN:: 9780071462242
ISBN-10:: 0071462244
Rok wydania:: 2005 r.
Realizacja:: ok. 7-10 dni + wysyłka

New Strategic Thinking, 2005 r. : Bestselling author Michel Robert gives you his trademark pure and simple rules for developing solid business strategies In this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as case studies of leading companies that utilize Roberts method, "The New Strategic Thinking" shows you how to assemble a strategy team, identify your companys driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide.

Wydawnictwo McGraw-Hill zajmuje się publikacją podręczników z zakresu inżynierii, ekonomii, informatyki i medycyny. Jest to jeden z największych światowych wydawców tego typu książek. Jego publikacje dostępne są w języku angielskim.... więcej »

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