Materials and Innovative Product Development

Materials and Innovative Product Development,  lipiec 2009 r. : Innovation in product design starts with materials: this ground-breaking book examines how the creative, economic and engineering aspects of the design cycle have materials selection and innovation at their heart. The knowledge of materials engineers and the R&D function are often not fully leveraged in the creative phase of the product design cycle. Gessinger demonstrates how integrating the different engineering and business disciplines can power innovation in the design process, illustrating this with case studies from blue chip companies such as Johnson & Johnson, ABB Engineering and Dupont.Written from the perspective of the materials engineer, the mechanical enginer or the scientist on the product design team, this book introduces business, economics and strategic product development to the materials specialist, and demystifies materials selection for other members of the design team and manufacturing management. Reading this book will enable you to unlock the potential of the new material types that have been changing the face of product design, and deploy an integrated business approach to materials selection and the design process.