Martin Lindstrom
Martin Lindstrom
Brandwashed
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed...
Martin Lindstrom
Brandwashed
Not since the 1957 bestselling classic The Hidden Persuaders has a book so nakedly exposed the the best-kept secrets of how companies manipulate, seduce, and dupe us into buying their brands and products....
Martin Lindstrom
Brand Sense
That gratifying new car smell is actually a manufactured "new car" aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in...
Martin Lindstrom
Buyology
How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing study, a cutting-edge experiment that peered inside the...
Martin Lindstrom
Brandchild
Martin Lindstrom
Buyology
In BUYOLOGY, marketing guru Martin Lindstrom draws on a three-year cutting-edge brain-scan study of more than two-thousand people from around the world to overturn many of the assumptions, myths, and beliefs...
Martin Lindstrom
Buy-ology
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