Global Marketing and Advertising

Autor:: M. De Mooij
Wydawnictwo:: SAGE Publications Ltd
Liczba stron:: 346
ISBN-13/EAN:: 9781412914765
ISBN-10:: 1412914760
Rok wydania:: 2005 r.
Realizacja:: ok. 7-10 dni + wysyłka

Global Marketing and Advertising, 2005 r. : Praise for the First Edition `Marieke de Mooij's insightful book on the cultural similarities and differences that exist among consumers in the global market place makes for fascinating reading ... Numerous examples abound throughout the text' - Choice The Second Edition of this bestselling textbook explores cultural differences and similarities and shows how to apply this knowledge to the management of global branding and marketing communications. New to this edition: - Topics including culture and the media, the internet and global public relations - Consumer behavior is more extensively covered - Consideration of culture's consequences for various strategic issues, such as the company's mission statement, brand positioning strategy, and marketing communications - Twice as many illustrations -both recent and classic advertising examples have been added.

Książki kupowane lub oglądane razem z pozycją "Global Marketing and Advertising":

Marketing Efficiency in Tourism Keller
265.00 zł In the tourism industry today, marketing is a key factor of competitive advantage. It faces fundamental
Fundamentals of Corporate Finance Brealey
300.00 zł Fundamentals of Corporate Finance, by Richard A. Brealey, Stewart C. Myers and Alan J. Marcus, has been
Ultimate Question F. Reichheld
142.00 zł CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing
Audio Branding - Brands, Sound and Communication Rainer Hirt, Kai Bronner
154.00 zł Audio branding also known as sound branding or sonic branding describes brand communication through
Management and Organization Liz Fulop, Stephen Linstead, Simon Lilley
242.00 zł Management and Organisation: A Critical Text provides students
SAP for Retail Heike Rawe
371.00 zł This must-have guide presents the 20 individual products in SAP for Retail, illustrating what each do
Strengths-Based Leadership Tom Rath, Barry Conchie
114.00 zł From the authors of the bestselling "StrengthsFinder 2.0" comes a landmark study of great leaders,
Scenario Logic and Probabilistic Management of Risk in Busin Evgueni D. Solojentsev
380.00 zł This book proposes a uniform logic and probabilistic (LP) approach to risk estimation and analysis in