Global Governance as Business Strategy: The Case of Gazprom, kwiecień 2010 r. : Business is Global: Interrelations in global bargaining power frameworks became shifted by the impact of global governance nowadays. The whole world is linked through internet based operations, financial markets, global problems, governmental alliances and business relations. Understanding this complexity is essential for multinational companies to succeed in the competitive environment: The Global Business. But also for the other player within the dynamic framework of global bargaining power it is important to understand the mechanism of interrelations and dependencies. This literature deals with the four main groups that build up together the Global Governance framework: National Governments, Trans-National Companies, Civil Society and International Organizations. Indeed, it takes the Trans-National Companies (TNC) into focus and explains the mechanisms that have impact on their bargaining power. As theoretical basis the
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