Competitive Success How Branding Adds Value

Competitive Success How Branding Adds Value,  styczeń 2010 r. : This book explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. Competitive Success: How Branding Adds Value will describe the latest brand frameworks, emphasizing their practical applications. The book will present a comprehensive review of the entire brand spectrum, including:
* Brand strategy
* Implementation
* Customer/brand insight
* Resource allocation
* Performance measurement

The book will be organized around the following eight themes:

Section 1: Brand Overview
Section 2: The Brand's Future: Understanding the Importance of Brand Destiny
Section 3: Brand Strategy for the 21st Century
Section 4: Creating and Developing a Brand Culture
Section 5: The Brand Experience
Section 6: Brand Measurement
Section 7: How Brand Management Works