Buyology

Autor:: Martin Lindstrom
Wydawnictwo:: RANDOM HOUSE INC.
Liczba stron:: 256
ISBN-13/EAN:: 9780385523899
ISBN-10:: 0385523890
Rok wydania:: luty 2010 r.
Realizacja:: ok. 7-10 dni + wysyłka

Buyology, luty 2010 r. : How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.

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