Buyology

Buyology Lindstrom
Autor:
Martin Lindstrom
Wydawnictwo:
RANDOM HOUSE INC.
Liczba stron:
256
ISBN-13/EAN:
9780385523899
ISBN-10:
0385523890
Rok wydania:
luty 2010 r.
Realizacja:
ok. 7-10 dni + wysyłka
Cena: 69 zł
Cena na dzień:
2012-05-21

Buyology,  luty 2010 r. : How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.

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