Buyology

Autor:: Martin Lindstrom
Wydawnictwo:: RANDOM HOUSE INC.
Liczba stron:: 240
Format:: 219 mm x 149 mm x 25 mm
ISBN-13/EAN:: 9780385523882
ISBN-10:: 0385523882
Rok wydania:: październik 2008 r.
Waga:: 399 g
Realizacja:: ok. 7-10 dni + wysyłka

Buyology, październik 2008 r. : In BUYOLOGY, marketing guru Martin Lindstrom draws on a three-year cutting-edge brain-scan study of more than two-thousand people from around the world to overturn many of the assumptions, myths, and beliefs about what genuinely stimulates our interest in a product and compels us to buy. In the bestselling tradition of The Tipping Point, BUYOLOGY is packed with entertaining stories about how we react to such well-known products and companies as Marlboro, Calvin Klein, Ford, American Idol, and Tiffany.

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