Brand Management

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Strategic Brand Management 3e
K. Keller
756.00 zł
<>For students, managers and senio...
Brand Management: Theory and Practice
Heding Tilde, Tilde Heding, Charlotte F. Knudtzen
672.00 zł
International Brand Management of Chinese Companies
Sandra Bell
652.00 zł
This book is a must read for all those i...
International Brand Management of Chinese Companies
Sandra Bell
567.00 zł
This book is a must read for all those i...
Advertising Media Planning: A Brand Management Approach
Larry D. Kelley, Donald W. Jugenheimer
399.00 zł
The Brand Management Structure in Consumer Packaged Goods
Ranga Chimhundu, Robert P. Hamlin
313.00 zł
In the past decade or so, debate on the ...

Autor	Tytuł	Cena
Jon Finch, Jean-Noel Kapferer	The New Strategic Brand Management	261.00 zł
Stefanie Hoffmann	Brand Management by Using Special Marketing Strategies	260.00 zł
Sebastian Buck	Challenges of Brand Management Today	260.00 zł
Lucie Scholz	Brand Management and Marketing of Luxury Goods	238.00 zł
Richard Rosenbaum-Elliott, Simon Pervan	Strategic Brand Management	237.00 zł
J. Kapferer	New Strategic Brand Management 4e	228.00 zł
P. Kotler	B2B Brand Management	227.00 zł
	B2B Brand Management	227.00 zł
T. Heding	Brand Management	202.00 zł
Friedrich Gentner	Neuromarketing in the B-to-B-Sector: Importance, potential and its implications for Brand Management	202.00 zł
Barrow	Employer Brand Management Going the Extra Mile	194.00 zł
Larry Percy, Richard Elliot	Strategic Brand Management	186.00 zł
Nicole Fich	Brand Management of Luxury Goods	186.00 zł
Nicole Fich	Brand Management of Luxury Goods	186.00 zł
Nicholl	Luxury Brand Management	162.00 zł
Larry D. Kelley, Donald W. Jugenheimer	Advertising Media Planning: A Brand Management Approach	168.00 zł
Ronald G. Strauss, William Neal	Brand Management with Brand Metrics	151.00 zł
Paul Temporal	Advanced Brand Management	139.00 zł
Sharad Sarin	Strategic Brand Management for B2B Markets	104.00 zł
Grant David McCracken	Culture and Consumption II: Markets, Meaning, and Brand Management	88.00 zł
	Harvard Business Review on Brand Management	86.00 zł
Mainak Dhar	Brand Management 101: 101 Lessons from Real-World Marketing	84.00 zł
R. Elliott	Brands and Brand Management 4 vols	2925.00 zł
Kevin Keller	Strategic Brand Management	225.00 zł
K. Keller	Strategic Brand Management 3e	349.00 zł
	Brand Management A Theoretical & Practical Approach	225.00 zł
K. Keller	Strategic Brand Management	159.00 zł
G. Lilien	New Product & Brand Management	209.00 zł
J. Kapferer	New Strategic Brand Management	165.00 zł
B. VanAuken	Brand Management Checklist	89.00 zł